ROLE: Lead Designer
When you do one thing for decades you get pretty good. Since aMind strongly focus on CPQ digital transformation, that allows them to start working on projects quickly, avoiding pitfalls, and delivering (with a guarantee of 100% customer satisfaction), it’s important, that their branding stays intact and at a high, professional level.
With aMind I worked on a complete brand redesign. An important part of the project was a brand identity document, for the proper usage of their main assets, so everything within the branding stays consistent in the long run.
The document covers various different aspects of the whole brand identity. Besides the regular topics on typography, color scheme, and logo usage, the document also touches imagery, quotes, and optimization for their website.